We’re different on purpose.

Banner Image

Ecosystem of accessible period care™

We're on a mission to redefine how we support people who menstruate at home, work and schools by making sustainable period care accessible to everyone who needs it. Find us at over 600 retailers across Canada, at 100's of organizational partners carrying joni commercial dispensers or sign-up to our risk-free subscriptions to get joni shipped to your home. For every purchase, we donate 5% of our revenues to our non-profit partners across Canada which builds the joni ecosystem of accessible period care!

We are people powered.

We make award winning products

By merging design with innovation, we create the world's most innovative, accessible, and sustainable period care products and smart commercial dispensers. Join us in driving the outdated and wasteful US$26 billion “feminine hygiene” industry into the 21st century.




Incontinence Care (Coming soon!)

...and make them accessible to everybody, everywhere.

Just like we're not required to carry a roll of toilet paper around with us everywhere we go, we're making accessible period care solutions to support everyone who menstruates no matter where they are.








Join us in our mission to drive menstrual equity forward together with our partners.

Giveback to education, non-profits and advocacy

1 in 3 Canadians under the age of 25 don't have access to safe period care across our communities. Our giveback model funds product donations, education and research initiatives with our non-profit partners.

Our core values

be different on purpose

From our designs, to our innovative products and period equity mission, we're doing things differently on purpose to challenge the status quo.

be unapologetically inclusive

Everyone matters regardless of economic status, sexual orientation, identity, race or religion. We stand for equality and inclusion.

Be radically transparent

We disclose every ingredient we use in our products to inform and educate so you can make the best decision possible for your body.

Banner Image

Our impact at a glance

joni exists to drive menstrual equity forward by donating at least 2% of revenues to menstrual equity initiatives in North America.





Why joni exists: there's a problem with the current model and it's stuck in the 1900s.


When we learned that 1 in 3 menstruators under 25 live in period poverty, we knew the status quo of plastic-based pads or unaccessible sustainable options wasn't working. So we created an entirely new model that incorporates what we wanted to see: accessible products for everyone who menstruates, transparency with ingredients, no stereotypes and toxins, and the industry's first official giveback model that drives period equity initiatives forward in our communities across the country. Together, menstrual equity is possible. That's why we say we're 21st-century period care.

Why we partner with non-profits

joni is building a new model and creating an ecosystem of accessible period care

As a corporate partner, you contribute to our 5% giveback model that provides period products to our non-profit partners. These partners are instrumental in supporting communities and advocating for new period equity policies across Canada. Together, we drive change forward.

Every purchase makes a positive impact.

Shop All

Find joni at these retailers: