Question 1

Is joni Canadian?

Accepted Answer

Yes! joni is a Canadian company based in Victoria, British Columbia. It was founded in March 2020.

Question 2

Who started joni and where did the name come from?

Accepted Answer

joni was co-founded in Canada by Jayesh Vekariya and Linda Biggs. Read their founding stories here and here. Although pronounced the same way, the name joni has no affiliation to the Canadian singer Joni Mitchell (although Linda has many nostalgic memories of Joni Mitchell playing in the background during family dinners on her in-laws farm). Instead, joni was chosen because it was powerful, memorable, inclusive and visually beautiful.

Question 3

Why does joni say “menstrual health” instead of “feminine hygiene”?

Accepted Answer

Because language matters. We say menstrual health to honour periods as a natural part of health—not something dirty or shameful. Terms like “feminine hygiene” carry outdated, gendered ideas we’re leaving behind. Periods aren’t just for women, and they aren’t unhygienic. We're here to normalize talking about menstrual health—without shame, stigma, or euphemisms.

Question 4

Who is joni for?

Accepted Answer

joni is for everyone who menstruates. Period. We don’t define you by your gender, body type, or background. Whether it’s your first period or your 400th, we make thoughtful, planet-friendly period care that works with your flow—not against it.

Question 5

What does “period equity” mean to joni?

Accepted Answer

To us, period equity means that no one should miss out on education, work, or dignity just because they menstruate. That’s why at least 2% of every purchase helps fund access to free period care through our community partnerships across Canada. Better access = better health outcomes.

Question 6

What does joni mean by “game-changing period care”?

Accepted Answer

To us, game-changing period care means meeting the real needs of people who menstruate—with thoughtful design, inclusive language, and impact at every level. It means creating period products that actually work for your body, made from better materials like organic cotton and bamboo, with no added fragrances or dyes. It means compostable wrappers, B Corp certification, and giving back with every purchase. It’s not just about products—it’s about shifting the whole experience of what period care can be.

Question 7

Why does joni talk about “emboldened periods”?

Accepted Answer

Because periods deserve more than silence or shame. At joni, an emboldened period is one where you feel informed, supported, and unapologetic about your cycle. It’s about showing up as you are, embracing your body, and knowing you deserve care that reflects your values. We’re here to rewrite the period narrative—starting with bold conversations, inclusive language, and products that uplift, not hide.

Question 8

What is joni’s BLEED book?

Accepted Answer

BLEED: stories written to be shared is joni’s limited-edition coffee table book created to break the silence around menstruation. It’s a bold and beautiful collection of real stories from people across Canada —from activists and advocates to folks just like you. BLEED challenges stigma, sparks conversation, busts taboos and reclaims the narrative around menstrual health.

Question 9

How does my purchase make an impact?

Accepted Answer

When you choose joni, you’re part of something bigger. From the start, we built giving back into our business — donating at least 2% (usually closer to 5%) of our revenues in period care products to nonprofits across Canada and the USA. That means every pad, tampon, or liner you buy helps someone else access safe, sustainable period care. It’s impact you can feel good about — no lip service, no value-washing, just real change verified by our B Corp certification. See our impact

Question 10

What’s the difference between joni and conventional period care brands?

Accepted Answer

joni is made to support your body, values, and the planet. We use thoughtfully sourced materials like organic cotton and bamboo, no added fragrances or dyes, and compostable packaging. We’re also a certified B Corp, which means we’re legally committed to putting people and planet before profit.

Question 11

What are joni pads made out of?

Accepted Answer

We believe you deserve to know exactly what touches your body. Here’s a closer look at each material:  Organic raw bamboo — Naturally soft, breathable, and sustainable. Bamboo grows quickly without pesticides, making it a renewable choice for the top sheet and core. Non-GMO cornstarch — Used in our plant-based films and components as a safer, renewable alternative to conventional plastics. Cornstarch is also mixed with our bamboo topsheet, making it extra soft and absorbent. Sustainably sourced wood pulp — Adds structure and absorbency to the pad’s core, working with bamboo for comfort and dryness. Super-absorbent polymer (SAP) — The core technology that locks in fluid and keeps you dry. Like nearly all pads and diapers today, SAP is essential for performance. PLA & PBAT blend — A plant-based and compostable bioplastic used in our wrapper and back sheet. PLA (from plants like corn) provides strength, while PBAT adds flexibility and ensures compostability under industrial conditions.

Question 12

Why do you use bamboo vs organic cotton for your pads?

Accepted Answer

We use ethically sourced FSC-certified bamboo in our pads because it’s one of the most sustainable plants on earth. Bamboo grows in the wild without requiring any interference and is naturally anti-bacterial and so doesn’t require any pesticides. Additionally, bamboo consumes 10x less water to grow, has zero bi-product waste, and is softer than organic cotton. We convert bamboo into fibres using the “OEKO-TEX standard 100” certified closed-loop process to have the least possible impact on the environment and to ensure that joni pads are free of harmful levels of chemicals.

Question 13

Is joni bamboo ethically & sustainably sourced?

Accepted Answer

Yes, we are very particular about how materials are sourced and who we work with. Our bamboo pulps follow FSC guidelines to ensure the sustainability of the plant. Components within the product have been tested for harmful substances. We also utilize a closed-loop bamboo process in our manufacturing. joni materials are tested for harmful levels of toxins and sustainable and ethical manufacturing processes.

Question 14

What does "biodegradable" mean when it comes to joni pads?

Accepted Answer

joni pads are on average 92% biodegradable in 12 months under standard compost conditions and do not use conventional plastic that takes over 300 years to break down & our wrappers are 100% certified compostable.Conventional pads use the equivalent of 4 plastic bags. That adds up! joni pads offer a sustainable disposable solution.  joni pads have SAP and food-grade non-toxic adhesives in them, which takes longer to biodegrade in standard conditions.  We are actively working towards making period products 100% biodegradable as part of our #progressnotperfection value.

Question 15

Can you put your used pads & tampons in the compost?

Accepted Answer

Under ideal conditions, joni pads and tampons degrade within 12 months vs the decades or centuries it can take for plastic products to break down. While pads and tampons cannot generally go into municipal composts, they can be cut up and placed in some home composters. Otherwise, joni period care products can be thrown into your regular garbage where they will be taken to the landfill to decompose. As most landfills are compacted and airtight, even biodegradable period care may not break down as expected under ideal conditions. Note: tampons should never be flushed down the toilet.

Question 16

Why don’t joni tampons have an applicator?

Accepted Answer

joni tampons are applicator free in order to reduce waste. The tampon of choice in Europe, they are commonly known as “digital” tampons because you use your fingers to insert. joni tampons feature a curved tip for easy insertion and a knotted string for easy removal.

Question 17

What absorbency of tampon should I use?

Accepted Answer

Always choose the lowest tampon absorbency for your flow. If you’re new to tampons, begin with joni regular tampons and level up to a stronger absorbency if needed. Tampons should be changed every four hours and never longer than eight hours.

Question 18

Are joni pads and tampons free from PFAS?

Accepted Answer

PFAS are also known as forever chemicals because they don't break down. While they're known to be harmful, it's in what amount that is important. While chemicals are found in everything, our materials are tested by GOTS to ensure they do not contain any harmful levels of toxins, including PFAS. Each batch of pads are also tested for microbiological indicators (bacteria, parasites etc). Dig deeper in our blog post PFAS in Period Products.

Question 19

What are joni tampons made of?

Accepted Answer

joni tampons are made from 100% organic cotton, including the absorbent insertion material and the withdrawal string.  The cotton our tampons are made from is certified by GOTS and OCS to ensure that they do not contain any harmful levels of toxins, such as nitrates, heavy metals, formaldehyde, titanium dioxide, and chlorine.

Question 20

Do you have wholesale menstrual products for organizations?

Accepted Answer

Yes! We're proud to support workplaces, educational institutions and NGOs across Canada with wholesale organic pads and tampons to support their period equity and gender equality initiatives. We have also created several free-vend dispensers to support organizations of all sizes, including an award-winning battery-operated wall dispenser with a timed release. Learn more about how to make your organization period friendly here and reach out to us for more info at sales@getjoni.com.

Question 21

What is period poverty?

Accepted Answer

Period poverty is the inability to access menstrual care products. Did you know 1 in 3 people under the age of 25 experiences period poverty in Canada (PLAN Canada)? There are many reasons why period products are inaccessible, from poverty to social stigmas. At joni, we believe access to safe menstrual care is a human right. That's why at least 2% of all our revenues support period equity initiatives.  Learn more about period poverty and menstrual equity here.

Question 22

Who do you donate products to?

Accepted Answer

We actively collaborate with local NGOs, schools, and shelters in communities across Canada in our mission to make period equity possible and fight period poverty.  Since we launched in 2020, we have donated over a million pads and supported over 71,000 periods through organizations that include The Period Purse, Period Packs, Mamas for Mamas, United Way, Moontime Sisters BC, Food Banks Canada,TwelveDonations and many other non-profits across Canada. See more partners here.  Giving back to our communities is baked into our business model. We are formally committed to donate the equivalent of 2% of revenues or more to charitable partners each year (including in kind product donations).

Question 23

Are joni pads and tampons compostable?

Accepted Answer

Yes! joni pads are compostable and biodegradable. Please check with your municipal program that they accept menstrual products before depositing.

Question 24

What's the difference between joni dispensers and the ones we've seen around forever?

Accepted Answer

Period care dispensers and the products they use haven't changed much in the last 30 years—until now. Our commercial wall vending machine dispenses both pads and tampons free of charge (aka "freevend").  Battery operated, our Model V features a timed delay to reduce overuse and software for easy inventory tracking. For smaller washrooms, our Model A is a smaller open dispenser that can be wall-mounted or sit on a countertop. Both options feature a modern design to complement any washroom interior.

Question 25

What dispenser would be best for my organization?

Accepted Answer

Whatever the size of your workplace, school or organization, we have a solution for you, whether you're seeking wholesale period care products in Canada or the USA.  While our battery-operated commercial machines (Model V) are most popular with large organizations and public spaces, occasionally smaller dispensers are preferred within individual washroom cubicles.  If you’re not sure, reach out. We’re happy to discuss your needs and help tailor a custom solution.

Question 26

How do I place an order?

Accepted Answer

1. Order online - ideal for small offices and organizations. Both menstrual products and dispensers are available. You'll be asked to set up an account. Wait for a confirmation email and then you're good to order.  2. Order from a janitorial supply company as listed in this article about commercial period care procurement.  3. Contact us at sales@getjoni.com. This is ideal for facility management companies and large organizations who may need assistance with a custom solution, developing a program, or wish to pilot a period care initiative first.

Question 27

How many menstrual products does your organization need?

Accepted Answer

How many menstrual products depends on the size of your organization, and approximately how many people menstruate. Reach out to sales@getjoni.com and we can help provide you with a plan based on your unique situation. You can always adjust future orders to meet changing requirements.

Question 28

Do you provide menstrual education for organizations?

Accepted Answer

Check out our partner The Period Purse. They provide expert (and free) menstrual education and training sessions for all ages and genders, in English and French. Developed in partnership with medical professionals and led by trained facilitators, their inclusive, period-positive presentations are offered live virtually and in-person, in select locations.

Question 29

Do you have more information about workplace period care?

Accepted Answer

You bet. These resources will help your organization determine the best workplace menstrual care program in Canada or the USA. You're always welcome to reach out to use directly as well at sales@getjoni.com.  DOWNLOAD: The Benefits of Workplace Period Care DOWNLOAD: Bringing period care into the workplace | A step-by-step guide DOWNLOAD: Workplace Period Care Implementation Flowchart 4 Easy Ways to Procure Workplace Period Care in Canada and the USA Supercharge Your DEI with Workplace Period Care Canada's Labour Code Menstrual Care Requirements Embracing Inclusivity Through Workplace Period Care Plastic Free Workplace Period Care Sustainable Period Care in the Workplace 5 Game-changing Steps for Workplace Gender Equality Creating Sustainable Period Friendly Workplaces

Question 30

How does carrying joni make an impact?

Accepted Answer

When you choose to stock joni, you’re not just offering sustainable period care — you’re helping create real change. Our giveback model donates at least 2% (often closer to 5%) of revenues in period care products to nonprofits across Canada, supporting access for those who need it most. By partnering with joni, your organization joins a verified B Corp committed to transparency, equity, and impact — proving that business can do good and do well at the same time. See our impact

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